Indian Direct Selling Association (IDSA)

There is no minimum age, qualification or any other bar to start this business. The only pre-requisite is to have passion to sell.
People who want to take up an alternative to traditional employment or to earn extra flexible income, based on their work performance, join DS.
People whose circumstances do not allow for regular employment can take up direct selling, in many cases DS opportunities develop into a fulfilling Career.

IDSA is a self-regulatory and promising body for the DS industry in India. It is the Indian counterpart of a world body, World Federation of Direct Selling Associations (WFDSA), based in the USA, WFDSA regulates and strengthens DS in over 58 countries.IDSA scrutinizes direct selling companies based on their business practices and policies.
The DSA stamp today is recognized as a doorway to success. It is also considered a Field of security and safety for you-who may be a direct seller or a consumer It gives you an assurance that you are dealing with a company that take care of your interests


IDSA is a guiding light for direct selling industry and formulate dos and don’ts for direct sellers, customers and companies.IDSA has appointed an ombudsman to settle grievances and complaints. It works with consumer groups and decision makers to promote and create awareness about legitimate direct selling.IDSA undertake research and surveys to highlight the trends and bring out any issues related to the industry. Through the media, IDSA educate the common man about the direct selling.

Objectives of IDSA:
To protect the character and state of direct selling
To protect the customers and the direct sellers by adopting the best practices and code of ethics as described by WFDSA.
To protect the direct selling industry.

Companies in direct selling
There are now a lot of companies (fake ones too) in direct marketing these days.One need to acquire enough knowldge to identify which one is genuine and which is not.

A few names in legitimate direct selling which are approved by IDSA in India are:
Amway India Enterprise
Tupperware
Shriram DTH
Altos Enterprises
Oriflame India
Herbalife International India
Max New York Life
Hindustan Unilever Network
There are still many more companies which have established and there are a lot of companies which are going to start their business in India.