The Times of India

Showing posts with label facts. Show all posts
Showing posts with label facts. Show all posts

Tuesday, 6 December 2011

The Wellness Revolution

Believe it or Not! Wellness revolution is the next big revolution.
This revolution goes in accordance with the legendary proverb “prevention is better than cure!”
Few years ago Nobel Prize Nominee Paul Zane Pilzer, a world-renowned economist, a highly successful social entrepreneur, an adjunct professor, author of several top books and dozens of scholarly publications,told about an emerging $200 billion industry he called "wellness" and the next big revolution “wellness revolution” after the “computer revolution”.

Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution

Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, and other wellness professionals. The Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness/illness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising cardio problems and obesity rate.

Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising health-care costs that threaten their very existence.

Wellness Revolution and Products & services aimed at are:
Preventing diseases to happen
Providing the general well-being
Reversing the process of diseases
Anti-aging
Protecting environment

There’s still time to get in on the ground floor to associate and make fortunes in the wellness industry. It is predicted that the wellness industry will be the first type of industry to go beyond trillion dollars. And it is going to happen in the near future and is going to produce trillionaires around the globe.

Monday, 28 November 2011

Misconceptions about Amway

There are many ,including educated people (like lecturers in entrepreneurship, Nutrionists, Doctors, Engineers etc) in India and abroad who believe that and are absolutely convinced that multi-level marketing and Amway are all scams.
The Key Reasons for such type of misunderstandings are mainly due to:


(1)Lack of awareness about Multi Level Marketing companies

The first is essentially ignorance or misconceptions. MLM suffers greatly by the fact that virtually all illegal pyramid scams claim to be MLMs. When they inevitably fail or are closed down by the government, the meme that “MLM=FRAUD/SCAM/MONEYCHAIN” is reinforced. In reality this is poor logic. The very reason the scams are claiming to be MLMs is because MLMs are legal, legitimate businesses. Nevertheless, the effect on public perceptions is a daunting problem for the legitimate companies.

Associated with this are many misconceptions about how legitimate MLMs operates. Many folk believe thatABOs make money by recruiting others, and “smart” people know that means the model will inevitably “saturate” and you can’t make any money since there’s no longer anyone left to recruit. Of course, this isn’t MLM, it’s an illegal pyramid.

ABOs don’t make money by recruiting; they make money through sales volume. MLM isn’t really a business model – it’s a marketing strategy with the aim of increasing sales volume. Indeed, in general for any given level of sales, the more people you recruit to achieve it, the less you make on it. It’s no different to owning say a traditional retail store selling clothes. You could sell them all yourself, and keep the whole profit, or could employ some other sales staff. They’ll cost you money, but you hope that the increase in sales will offset the increase in costs.

These types of misconceptions abound, with people concerned about the legitimate problems inherent in illegal pyramids, and believing they exist in multi-level marketing.

(2)Uninterested, Unethical,Wicked and Crooked MLM Distributors

The second area that seems to influence people is their own personal experiences, or those of people they know, or, increasingly, experiences of others they read on the internet etc. The interesting thing is when you delve into the problems with those experiences, they very rarely have anything to do with Amway or multi-level marketing person, and they have to do with how some people operate their multi-level marketing businesses.

You can be scammed in any business. A car salesman can knowingly sell you an unsuccessful or a failed car. A doctor can overcharge you for a simple procedure. A teacher can “force” you to purchase a substandard text book they’d written and printed themselves.
Similarly an ABO”X” could sell you a product "Y” by telling you that it cures you for your illness, or you can be a millionaire with little work in little time. This example shows that the ABO “X” has scammed you. But such an incident doesn’t mean that Amway and all the other ABOs are scams and scammers. The problem with ABO”X” is that he either doesn’t know about the product and business plan or he is an unscrupulous person.

In each case you’ve been scammed, but the scam had nothing to do with the car industry, or the medical profession, or teaching, or Amway. It had to do with those individuals (and perhaps some of their associates) and the way they were behaving.
The multi-level marketing strategy, and Amway as its largest representative, is a brilliant way of doing business which allows anyone to start and own their own business, of which ever size they desire, with little financial risk, and without having to pursue it full-time. Just like in any other industry however, you can be scammed, and if you’re so inclined, you can scam people, but like any other industry, the scammers rarely last long.

Additional to the above reasons, MLM companies which also circulate negative rumors about their competitive companies and negative critics are also a cause for the issues faced by Amway and other MLMs.