Indian Direct Selling Association (IDSA)

There is no minimum age, qualification or any other bar to start this business. The only pre-requisite is to have passion to sell.
People who want to take up an alternative to traditional employment or to earn extra flexible income, based on their work performance, join DS.
People whose circumstances do not allow for regular employment can take up direct selling, in many cases DS opportunities develop into a fulfilling Career.

IDSA is a self-regulatory and promising body for the DS industry in India. It is the Indian counterpart of a world body, World Federation of Direct Selling Associations (WFDSA), based in the USA, WFDSA regulates and strengthens DS in over 58 countries.IDSA scrutinizes direct selling companies based on their business practices and policies.
The DSA stamp today is recognized as a doorway to success. It is also considered a Field of security and safety for you-who may be a direct seller or a consumer It gives you an assurance that you are dealing with a company that take care of your interests


IDSA is a guiding light for direct selling industry and formulate dos and don’ts for direct sellers, customers and companies.IDSA has appointed an ombudsman to settle grievances and complaints. It works with consumer groups and decision makers to promote and create awareness about legitimate direct selling.IDSA undertake research and surveys to highlight the trends and bring out any issues related to the industry. Through the media, IDSA educate the common man about the direct selling.

Objectives of IDSA:
To protect the character and state of direct selling
To protect the customers and the direct sellers by adopting the best practices and code of ethics as described by WFDSA.
To protect the direct selling industry.

Companies in direct selling
There are now a lot of companies (fake ones too) in direct marketing these days.One need to acquire enough knowldge to identify which one is genuine and which is not.

A few names in legitimate direct selling which are approved by IDSA in India are:
Amway India Enterprise
Tupperware
Shriram DTH
Altos Enterprises
Oriflame India
Herbalife International India
Max New York Life
Hindustan Unilever Network
There are still many more companies which have established and there are a lot of companies which are going to start their business in India.

Cost Factor & Amway

In a price sensitive country like India, the expensive tag of Amway products is the singular reason for the lack of popularity of its products in the rural areas, but in the urban areas the products are a gaining huge popularity.

Amway has understood that doing business in India will require a new business model. The company has started to take steps in the right direction. It had tried to rationalize prices and bring in new value products.

The company is also rationalizing the pricing strategies. For lower priced products, the commission payout will be less and hence the ABO will have to sell more volume to get higher commission. Life insurance product from Amway also has a lot of benefits.

Another significant change that the company made was rationalizing the entry cost for new ABOs. Earlier, a person had to shell out Rs 5000 to join the firm. The cost was to buy the Amway business kit which consists of various Amway products and brochures. The ABO can recover the money by selling these products. Now the company has introduced a starter pack for Rs 995 which does not have Amway products but brochures .Also there is a speculation nowadays that the company is going to make the joining free of cost provided they obey some conditions. This will be a big relief for the existing ABO since the higher joining costs turned away most of the potential ABOs.

But the fact is that those people who prefer quality do purchase the Amway products regularly irrespective of the price.