Direct Selling Industry

Amway was the first company to start direct selling in the world.
To know what Amway business is all about and how you can develop Amway business, it’s necessary to understand the basics of direct selling and multilevel marketing.
Across the globe, the range of products sold through direct selling (DS) is growing manifold. And the list is multiplying even as you read this information.DS in its different forms is followed in 165 countries, with a global turnover of Rs.4343bn and 62 million sales people as of 2010. In India DS is still in a nascent stage, with turnover of Rs.311Bn and 1.5million sales people involved in it.

Country DS___________ Turnover(US$)
USA_________________30.8 billion
Brazil_________________9.1 billion
Korea_________________9 billion
India__________________691 million

Direct Selling is a distribution channel and a business opportunity in which products are sold to the customers face-to-face. The sale is often combined with demonstration and testimonials, at a location and a time convenient to the customer, away from fixed retail shops.

Popularity of Direct Selling

Flexible work timings
Extra Income (Passive)
Rewards in direct proportionate to effort
Time for family and friends
Personal and professional growth
Customers get personal service and high quality products
Independence

Kinds of products sold by DS
World class products in categories such as:

Homecare
Personal care
Cosmetics
Kitchenware
Gift items
Jewellery
Garments
Nutrition and Health
Food items

…are today being offered through DS in India. This list is not exhaustive.

WHAT IS AMWAY ?

What is Amway? Many people have heard about Amway,but most of the people just doesn't know what exactly Amway is. So I thought maybe I can help these people get to know what exactly Amway is,not entirely but to my maximum knowledge.

Amway Global
Amway is one of the global leaders in direct selling of FMCG. The name Amway is derived from the words "American Way”. Amway was established in 1959 by Jay Van Andel and Richard Devos. Amway now have a presence in over 90countries with more than 3.6 million business owners, more than750 world class products, and has more than $6.5 Billion turnover.

Amway is a 100 % direct marketing company. That means the consumers will not get any Amway products from shops/retail outlets etc. Products can be bought through Amway Business Owners (ABO). Hence the sales are driven by the efforts of ABOs. Since the company does not advertise its brands, the only communication channel is through ABOs who visits households and make presentations.