WHAT IS AMWAY ?

What is Amway? Many people have heard about Amway,but most of the people just doesn't know what exactly Amway is. So I thought maybe I can help these people get to know what exactly Amway is,not entirely but to my maximum knowledge.

Amway Global
Amway is one of the global leaders in direct selling of FMCG. The name Amway is derived from the words "American Way”. Amway was established in 1959 by Jay Van Andel and Richard Devos. Amway now have a presence in over 90countries with more than 3.6 million business owners, more than750 world class products, and has more than $6.5 Billion turnover.

Amway is a 100 % direct marketing company. That means the consumers will not get any Amway products from shops/retail outlets etc. Products can be bought through Amway Business Owners (ABO). Hence the sales are driven by the efforts of ABOs. Since the company does not advertise its brands, the only communication channel is through ABOs who visits households and make presentations.