There are quite a few issues which Amway faced before and are now still facing in certain countries.
The products of Amway are excellent and superb in quality, hence quite expensive but are worth the pay. For example, the Glister toothpaste costs around Rs.100 which is almost double or even triple the rate of ordinary toothpaste. Glister is one of the best toothpaste in terms of quality and quantity if used accordingly but price maybe a dampener for the Indian community. Another example is the range of cosmetics under the brands Attitude and Artistery. Artistery is among the top 5 best cosmetic companies in the world. Artistery is targeted at the premium class and Attitude at the middleclass.
Direct marketing firms faces issues of reach and cost. Since the sales depend entirely on the independent distributors, the company paysthe distributors. The business plan of Amway is such that an ABO can make any amount of money without any limitations; the amount of money an ABO gets directly depends upon his efforts to sell the products
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