In general, there is a belief in people that direct selling companies don’t spend money for advertisements and promotions. Well…! That is not the truth.
Recently Amway launched its first corporate branding initiative in India. The brand came out with a TV campaign highlighting the customer-centric approach.
Amway uses the slogan “We are listening“. The idea revolves round the theme that Amway understands the Indian consumers and the products are derived from this understanding.
The purpose of the ad is to convey that the Company wants to build equity around the corporate brand which will enable the ABOs to tide over the initial customer resistance and to enhance the corporate image will also attract people to join Amway as independent business owners.
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