Wednesday, 30 November 2011
Health and Dietary Supplements
Every one of us requires health supplements so that we can get proper nutrients and start leading a healthy life. Due to this reason a lot of health experts have created many health products that are fortified with essential nutrients. These products or supplements have been created by keeping in view the requirements of people and how they can be met. You will be able to live a healthy life long after you start taking them in your daily diet. Along with the supplements; you must also visit health care provider regularly. This will help you keep track of important information about your body and your health. The doctor will be able to offer you the best medicines and nutritional supplements based on your medical condition.
But one should always remember when purchasing a supplement that the supplement is made strictly organically (from plants) and never inorganic (from chemicals). There is a lot of vitamin and mineral supplements in the market nowadays but most of them are made inorganically.
Nutrilite is the oldest, biggest, most researched supplement company in the world with over 250 health products globally scientifically proven to positively affect our DNA.While it took 67 years of solid and steady growth to reach $1 Billion, in the last 5 years, sales have almost tripled to reach $3 Billion!
Nutrilite was started in the year 1934 by Carl Rehnborg, who created the first nutrition product/supplement in the world and became the pioneer in the history of nutrition.The control of Nutrilite was later bought by Amway in the year 1972.
Among the products, one of the best sellers for Amway is the Nutrilite brand. Nutrilite is a nutraceautical supplement and this brand contributes around 50% of Amway's turnover. The brand virtually faces no competition so far. The Indian nutraceauticals market is estimated to be around Rs 1500 crores and is rapidly growing. Many Indian companies are eying this segment and have serious plans to enter this segment.
Nutrition
To live one must eat. But, we not only eat to live, what we eat also affects our ability to keep healthy, do work, to be happy and to live well. Knowledge of what to eat and in what quantities is a prerequisite to the healthy and happy life.
Nutrition is the science that deals with all the various factors of which food is composed and the way in which proper nourishment is brought about. The average nutritional requirements of groups of people are fixed and depend on such measurable characteristics such as age, sex, height, weight, degree of activity and rate of growth.
Food is anything solid or liquid that has a chemical composition which enables it, when swallowed to do one or more of the following
1.Provide the body with the material from which it can produce heat, or any form of energy.
2.Provide material to allow growth, maintenance, repair or reproduction to proceed.
3.Supply substances, which normally regulate the production of energy or the process of growth, repair or reproduction.
Good nutrition requires a satisfactory diet, which is capable of supporting the individual consuming it, in a state of good health by providing the desired nutrients in required amounts. It must provide the right amount of fuel to execute normal physical activity. If the total amount of nutrients provided in the diet is insufficient, a state of under nutrition will develop.
The council on Food and Nutrition of the American Medical Association defines nutrition as “The science of foods, the nutrients and the substances therein, their action, interaction and balance in relation to health and diseases. Nutrition science is the area of knowledge regarding the role of food in the maintenance of good health. Thus nutrition is the study of food at work in our body.
Health is defined by the World Health Organization of the United Nations as the “State of complete physical, mental and social well- being and not merely the absence of disease and infirmity (or ill- health/illness)”
Nutrition is one key to developing and maintaining a state of health that is optimal for you. In addition, a poor diet coupled with a sedentary lifestyle is known to be risk factors for life- threatening chronic diseases and death: Heart disease, Stroke, Hypertension, Diabetes and some forms of Cancer. Together these diseases account for two- thirds of all deaths in the United States. The major health problems in the United States are largely caused by excessive energy intake and not enough physical activity.
Most of the population in the urban areas all over the world faces the threat of malnutrition. With the trend of eating quick, tasty and junk food, the possibility of getting proper nutrition is diminishing. No junk or deep fried food contains nutrition. Nutrition in otherwise can be synonymous with a balanced diet, which means consuming enough amount of carbohydrates, proteins, vitamins, minerals and clean water. In the day-to-day lives people are consuming more fats and carbohydrates than required and less proteins, vitamins and minerals, this type of eating habit combined with sedentary lifestyle will obviously lead to cardiovascular problems, obesity and other degenerative diseases.
Even though only a very few amount of Proteins, vitamins and minerals are required by the human body, it’s an irony that we don’t receive the required daily.
It is also shocking to hear that even if we would like to consume all the essential nutrients daily, there is no provision to get them from food, forexample, in order to consume the actual per day requirement of vitamin C, we should eat at least 10-12 oranges per day, which is impractical.
A broader outlook at disorders will prove that, almost all the new types of disorders are all caused due to the deficiency of one or the other type of nutrient.
Cancer, Cardiac problems,Alzheimer’s, Parkinson’s disorder etc. are all caused due to the deficiency of nutrients in our body. In the old days when people used to get sick because of a virus or bacteria, it could be cured by providing the appropriate antibiotic or medicine, the reasons for diseases like Malaria; Cholera etc are due to unhygienic conditions and other external sources such as microorganisms.
But nowadays disorders like diabetes, hypertension, cancer etc are difficult to cure mainly because of the reason that the factor causing such illness is internal, i.e. because of the deficiency of proper nutrients, pollutedfood, fast lifestyle,oxidation etc
Since getting proper nutrition is difficult or rather impossible only from food, it is highly recommended that we intake such nutrients from supplementation. With adequate intake of supplements we can prevent such disorders and also upto a stage cure some chronic degenerative disorders.
Products from Amway
There are 5 categories of products in India.
1. Personal Care
2. Home Care
3. Cosmetics /Beauty Care
4. Nutrition and Wellness
5. Life Insurance
1.Personal Care
Some of the popular products under personal care are:
2.Home Care
Some of the popular products under home care are:
3.Beauty Care
Some of the popular products under Cosmetics are:
Under the Brand of Artistry:
Under the Brand of Attitude:
4.Nutrition and Wellness
Some of the popular products under Nutrilite
5.AmSure Life Insurance
Max New York Life
Max New York Life is a joint venture between Max India Limited and New York Life of the United States. Max India is a multi-business Indian Corporation, while New York Life is a Fortune 500 company with a heritage of over 160 years as a life insurance specialist. Max New York Life has established itself as one of India's leading private life insurance companies and is the first life insurance company to obtain the ISO9001:2000 quality certification. Max New York Life is renowned for its efficient underwriting and claims process, along with superior customer service standards.
Hollard
Hollard is South Africa's largest independent insurance company, and the only company to offer both life and general insurance products across all classes in the South African market. Although firmly rooted in South Africa, the Group has expanded internationally to Australia, India etc.
AmSure central office is currently based in Noida, with regional representation in Mumbai, Bangalore, Chennai, Kolkata, and Delhi and in locations where Amway has branch infrastructure.
1. Personal Care
2. Home Care
3. Cosmetics /Beauty Care
4. Nutrition and Wellness
5. Life Insurance
1.Personal Care
Some of the popular products under personal care are:
G&H Lotion
Persona Toothbrush
Satinique Hair Masque
G&H Body Shampoo
Persona Talc
Nature Shower
Hand Soap
Persona Bar Soap
Glister Toothpaste
Dynamite Shaving Cream
Glister Mouthwash
Dynamite Aftershave
Body Sponge
Satinique Shampoo
2.Home Care
Some of the popular products under home care are:
Dish Drops
Leather&Vinyl Cleaner
See Spray
Pursue Disinfectant
Zoom
APSA-80
SA8
L.O.C.
Car Wash
Silicon Gaze
3.Beauty Care
Some of the popular products under Cosmetics are:
Under the Brand of Artistry:
Replenishing Eye Cream
Pure White Essence
Body Definer Gel
Skin Refinishing Lotion
Moisture Vitalizing Cleaner
Creamy Massage
Time Defiance Day Cream
Moisture Refreshing Toner
Intensive Serum
Time Defiance Day Lotion
Clarifying Cleanser
Alpha Hydroxy Serum Plus
Time Defiance Night Cream
Foundation
Time Defiance Night Lotion
Loose Powder
Under the Brand of Attitude:
Lipstick
Moisturizer
Nail Enamel
Sunscreen Lotion
Eye Liner
Hand&Body Cream
Face Wash
Foot Cream
Cleanser
Face Masque
Toner
4.Nutrition and Wellness
Some of the popular products under Nutrilite
Glucosamine HCL
Iron Folic
Bio-C
Bone Health
Siberian Ginseng
Kids Drink
Salmon Omega
Tripleguard Echinacea
Garlic Heartcare
Daily
Parslenium E
Positrim
Kids Chewable
Cal-Mag D
Concentrated Fruits and Vegetables
Protein Powder
Natural B
5.AmSure Life Insurance
AmSure is an IRDA approved insurance product which is 50-50 joint venture between Hollard Insurance from South Africa & Amway India Enterprises, AmSure Insurance Agency Ltd. is functional as a corporate agent of Max New York Life Insurance Co. Limited. Presently they are responsible for distributing innovative Max New York Life products.
Max New York Life
Max New York Life is a joint venture between Max India Limited and New York Life of the United States. Max India is a multi-business Indian Corporation, while New York Life is a Fortune 500 company with a heritage of over 160 years as a life insurance specialist. Max New York Life has established itself as one of India's leading private life insurance companies and is the first life insurance company to obtain the ISO9001:2000 quality certification. Max New York Life is renowned for its efficient underwriting and claims process, along with superior customer service standards.
Hollard
Hollard is South Africa's largest independent insurance company, and the only company to offer both life and general insurance products across all classes in the South African market. Although firmly rooted in South Africa, the Group has expanded internationally to Australia, India etc.
AmSure central office is currently based in Noida, with regional representation in Mumbai, Bangalore, Chennai, Kolkata, and Delhi and in locations where Amway has branch infrastructure.
Monday, 28 November 2011
Legitimate Brand “Amway”
Amway is a 100% legit company!!
Why?
Stated below are a few facts to prove the legitimacy.
The Facts
1 Strong ethical values
2 Amway is the corporate leader in direct selling all over the world.
3 Amway has never withdrawn from any country.
4 100crores rupees deposited with the government of India as per the rules of IDSA
5 Amway list the top of IDSA companies.
6 Amway pays the taxes in advance to the government.
7 The products given by Amway are Economic,Efficient and Eco-friendly
8 Guaranteed products, i.e. money-back within 30 days of the purchase of the product provided only a maximum of 30% of the product is consumed by the customer.
There maybe people who still believe that
Always make sure that before joining any direct selling company/MLMs, that the company follows all the above rules (which are followed by Amway) at least, otherwise there is always a greater possibility that the customer is putting his money at jeopardy. Read how to identify legitimate direct selling company in the late part of this site.
Misconceptions about Amway
There are many ,including educated people (like lecturers in entrepreneurship, Nutrionists, Doctors, Engineers etc) in India and abroad who believe that and are absolutely convinced that multi-level marketing and Amway are all scams.
The Key Reasons for such type of misunderstandings are mainly due to:
(1)Lack of awareness about Multi Level Marketing companies
(2)Uninterested, Unethical,Wicked and Crooked MLM Distributors
Additional to the above reasons, MLM companies which also circulate negative rumors about their competitive companies and negative critics are also a cause for the issues faced by Amway and other MLMs.
The Key Reasons for such type of misunderstandings are mainly due to:
(1)Lack of awareness about Multi Level Marketing companies
The first is essentially ignorance or misconceptions. MLM suffers greatly by the fact that virtually all illegal pyramid scams claim to be MLMs. When they inevitably fail or are closed down by the government, the meme that “MLM=FRAUD/SCAM/MONEYCHAIN” is reinforced. In reality this is poor logic. The very reason the scams are claiming to be MLMs is because MLMs are legal, legitimate businesses. Nevertheless, the effect on public perceptions is a daunting problem for the legitimate companies.
Associated with this are many misconceptions about how legitimate MLMs operates. Many folk believe thatABOs make money by recruiting others, and “smart” people know that means the model will inevitably “saturate” and you can’t make any money since there’s no longer anyone left to recruit. Of course, this isn’t MLM, it’s an illegal pyramid.
ABOs don’t make money by recruiting; they make money through sales volume. MLM isn’t really a business model – it’s a marketing strategy with the aim of increasing sales volume. Indeed, in general for any given level of sales, the more people you recruit to achieve it, the less you make on it. It’s no different to owning say a traditional retail store selling clothes. You could sell them all yourself, and keep the whole profit, or could employ some other sales staff. They’ll cost you money, but you hope that the increase in sales will offset the increase in costs.
These types of misconceptions abound, with people concerned about the legitimate problems inherent in illegal pyramids, and believing they exist in multi-level marketing.
(2)Uninterested, Unethical,Wicked and Crooked MLM Distributors
The second area that seems to influence people is their own personal experiences, or those of people they know, or, increasingly, experiences of others they read on the internet etc. The interesting thing is when you delve into the problems with those experiences, they very rarely have anything to do with Amway or multi-level marketing person, and they have to do with how some people operate their multi-level marketing businesses.
You can be scammed in any business. A car salesman can knowingly sell you an unsuccessful or a failed car. A doctor can overcharge you for a simple procedure. A teacher can “force” you to purchase a substandard text book they’d written and printed themselves.
Similarly an ABO”X” could sell you a product "Y” by telling you that it cures you for your illness, or you can be a millionaire with little work in little time. This example shows that the ABO “X” has scammed you. But such an incident doesn’t mean that Amway and all the other ABOs are scams and scammers. The problem with ABO”X” is that he either doesn’t know about the product and business plan or he is an unscrupulous person.
In each case you’ve been scammed, but the scam had nothing to do with the car industry, or the medical profession, or teaching, or Amway. It had to do with those individuals (and perhaps some of their associates) and the way they were behaving.
The multi-level marketing strategy, and Amway as its largest representative, is a brilliant way of doing business which allows anyone to start and own their own business, of which ever size they desire, with little financial risk, and without having to pursue it full-time. Just like in any other industry however, you can be scammed, and if you’re so inclined, you can scam people, but like any other industry, the scammers rarely last long.
Additional to the above reasons, MLM companies which also circulate negative rumors about their competitive companies and negative critics are also a cause for the issues faced by Amway and other MLMs.
Cost Factor & Amway
In a price sensitive country like India, the expensive tag of Amway products is the singular reason for the lack of popularity of its products in the rural areas, but in the urban areas the products are a gaining huge popularity.
Amway has understood that doing business in India will require a new business model. The company has started to take steps in the right direction. It had tried to rationalize prices and bring in new value products.
The company is also rationalizing the pricing strategies. For lower priced products, the commission payout will be less and hence the ABO will have to sell more volume to get higher commission. Life insurance product from Amway also has a lot of benefits.
Another significant change that the company made was rationalizing the entry cost for new ABOs. Earlier, a person had to shell out Rs 5000 to join the firm. The cost was to buy the Amway business kit which consists of various Amway products and brochures. The ABO can recover the money by selling these products. Now the company has introduced a starter pack for Rs 995 which does not have Amway products but brochures .Also there is a speculation nowadays that the company is going to make the joining free of cost provided they obey some conditions. This will be a big relief for the existing ABO since the higher joining costs turned away most of the potential ABOs.
But the fact is that those people who prefer quality do purchase the Amway products regularly irrespective of the price.
Amway Television Campaign
In general, there is a belief in people that direct selling companies don’t spend money for advertisements and promotions. Well…! That is not the truth.
Recently Amway launched its first corporate branding initiative in India. The brand came out with a TV campaign highlighting the customer-centric approach.
Amway uses the slogan “We are listening“. The idea revolves round the theme that Amway understands the Indian consumers and the products are derived from this understanding.
The purpose of the ad is to convey that the Company wants to build equity around the corporate brand which will enable the ABOs to tide over the initial customer resistance and to enhance the corporate image will also attract people to join Amway as independent business owners.
Common Issues faced by Amway
There are quite a few issues which Amway faced before and are now still facing in certain countries.
The products of Amway are excellent and superb in quality, hence quite expensive but are worth the pay. For example, the Glister toothpaste costs around Rs.100 which is almost double or even triple the rate of ordinary toothpaste. Glister is one of the best toothpaste in terms of quality and quantity if used accordingly but price maybe a dampener for the Indian community. Another example is the range of cosmetics under the brands Attitude and Artistery. Artistery is among the top 5 best cosmetic companies in the world. Artistery is targeted at the premium class and Attitude at the middleclass.
Direct marketing firms faces issues of reach and cost. Since the sales depend entirely on the independent distributors, the company paysthe distributors. The business plan of Amway is such that an ABO can make any amount of money without any limitations; the amount of money an ABO gets directly depends upon his efforts to sell the products
Amway India Enterprise Private Limited
The corporate office of Amway India is located in Noida,NCR.
Amway was established in India in 1995 and commenced operation in 1998 with 6 products. Currently the company has 80 products in 5 categories.All the Amway products are Economic, Efficient and Ecofriendly. Amway operates in the following 5 categoriesin India:
1) Personal Care
2) Home Care
3) Nutrition and Wellness
4) Cosmetics
5) Life Insurance
Amway India is now a 1100 crore company with its operation spanning across India. It has more than half a million independent distributors and 117 offices across the country.
Considering the nascent stage of Direct Marketing Industry in India, Amway India has been reasonably successful. According to Business Line, the direct marketing Industry in India is estimated to be Rs 3150 crore.
The success of Amway products is predominantly driven by the world class quality of the products. Amway India's products are mostly sourced from manufacturing units from India while a few products are imported from the United States. It has outsourcing contracts with 5 major units in India. The products are sourced after stern quality checks.
Amway is often used as an example of a direct marketing company. The company sells its products using direct distributors called Amway Business Owners (ABOs). The model works on a business networking model.
There are basically 3 tasks for a typical ABO:
1) Show/Sell the Product.
2) Show the Business Plan.
3) Service the Customer regularly.
The ABOs can build a team by recruiting a team of ABOs under him. The ABO earns commission on the products sold. Further, the ABO also gets commission for the sales done by other ABOs recruited by him. The payout is decided by the point system. The Amway business model also divides the ABOs into different categories based on the sales performance of the team. The payout varies with different levels.
Amway was established in India in 1995 and commenced operation in 1998 with 6 products. Currently the company has 80 products in 5 categories.All the Amway products are Economic, Efficient and Ecofriendly. Amway operates in the following 5 categoriesin India:
1) Personal Care
2) Home Care
3) Nutrition and Wellness
4) Cosmetics
5) Life Insurance
Amway India is now a 1100 crore company with its operation spanning across India. It has more than half a million independent distributors and 117 offices across the country.
Considering the nascent stage of Direct Marketing Industry in India, Amway India has been reasonably successful. According to Business Line, the direct marketing Industry in India is estimated to be Rs 3150 crore.
The success of Amway products is predominantly driven by the world class quality of the products. Amway India's products are mostly sourced from manufacturing units from India while a few products are imported from the United States. It has outsourcing contracts with 5 major units in India. The products are sourced after stern quality checks.
Amway is often used as an example of a direct marketing company. The company sells its products using direct distributors called Amway Business Owners (ABOs). The model works on a business networking model.
There are basically 3 tasks for a typical ABO:
1) Show/Sell the Product.
2) Show the Business Plan.
3) Service the Customer regularly.
The ABOs can build a team by recruiting a team of ABOs under him. The ABO earns commission on the products sold. Further, the ABO also gets commission for the sales done by other ABOs recruited by him. The payout is decided by the point system. The Amway business model also divides the ABOs into different categories based on the sales performance of the team. The payout varies with different levels.
WHAT IS AMWAY ?
What is Amway? Many people have heard about Amway,but most of the people just doesn't know what exactly Amway is. So I thought maybe I can help these people get to know what exactly Amway is,not entirely but to my maximum knowledge.
Amway Global
Amway is one of the global leaders in direct selling of FMCG. The name Amway is derived from the words "American Way”. Amway was established in 1959 by Jay Van Andel and Richard Devos. Amway now have a presence in over 90countries with more than 3.6 million business owners, more than750 world class products, and has more than $6.5 Billion turnover.
Amway is a 100 % direct marketing company. That means the consumers will not get any Amway products from shops/retail outlets etc. Products can be bought through Amway Business Owners (ABO). Hence the sales are driven by the efforts of ABOs. Since the company does not advertise its brands, the only communication channel is through ABOs who visits households and make presentations.
Amway Global
Amway is one of the global leaders in direct selling of FMCG. The name Amway is derived from the words "American Way”. Amway was established in 1959 by Jay Van Andel and Richard Devos. Amway now have a presence in over 90countries with more than 3.6 million business owners, more than750 world class products, and has more than $6.5 Billion turnover.
Amway is a 100 % direct marketing company. That means the consumers will not get any Amway products from shops/retail outlets etc. Products can be bought through Amway Business Owners (ABO). Hence the sales are driven by the efforts of ABOs. Since the company does not advertise its brands, the only communication channel is through ABOs who visits households and make presentations.
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